Social Media Is a Mixture of SEO and Content Marketing
Reputations need to be sculpted, built and managed from existing achievements and achievable brand promises instead of empty goals. To manage reputations that are not based on fact is a dangerous strategy, especially considering the intelligence and power of today’s consumer. Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors.
Increasing your local presence and then moving towards the global presence will increase your hold on every step. This takes a little time but creates a strong foundation.